Screamin Brothers, an Alberta company, was started as a result of our family adopting two young boys

from Haiti.  You can see our full story on


After our episode on the Canadian TV Show “Dragons Den” and getting lined up with a “Dragon”, we

received a great deal of interest from many sectors across Canada.


We thought it best to connect with an experienced natural product veteran, and we were referred to

Michael Theodor, of MT Consulting in late summer 2014.  After our initial phone call, we were

impressed with the type of sound business guidance he was sharing with us, and decided to bring him

on as a consultant for our family business.


Michael had 35 years + in the natural/organic channel, and was able to give us the answers we were

looking for to many questions about going to market in Canada.  He provided us with a reporting

structure to track various marketing efforts being undertaken for our brand.  He was also able to give us

a very clear picture of distributors to select from and various ways to promote our frozen dessert line.

Since Michael started in the frozen category back in 1980 with his brokerage business, he had many

other useful and practical ideas that could be used to build our now popular brand.


Using MT Consulting was a very rewarding experience for our company, and we got tangible results

from Michael’s direction and suggestions.


I would highly recommend MT Consulting to any company who wishes to succeed in the natural/organic

channel in Canada.


Wayne Wikkerink, President

Screamin Brothers Ltd