Screamin Brothers, an Alberta company, was started as a result of our family adopting two young boys
from Haiti. You can see our full story on www.screaminbrothers.com
After our episode on the Canadian TV Show “Dragons Den” and getting lined up with a “Dragon”, we
received a great deal of interest from many sectors across Canada.
We thought it best to connect with an experienced natural product veteran, and we were referred to
Michael Theodor, of MT Consulting in late summer 2014. After our initial phone call, we were
impressed with the type of sound business guidance he was sharing with us, and decided to bring him
on as a consultant for our family business.
Michael had 35 years + in the natural/organic channel, and was able to give us the answers we were
looking for to many questions about going to market in Canada. He provided us with a reporting
structure to track various marketing efforts being undertaken for our brand. He was also able to give us
a very clear picture of distributors to select from and various ways to promote our frozen dessert line.
Since Michael started in the frozen category back in 1980 with his brokerage business, he had many
other useful and practical ideas that could be used to build our now popular brand.
Using MT Consulting was a very rewarding experience for our company, and we got tangible results
from Michael’s direction and suggestions.
I would highly recommend MT Consulting to any company who wishes to succeed in the natural/organic
channel in Canada.
Wayne Wikkerink, President
Screamin Brothers Ltd